To our friends in marketing and rebranding: Why?

Criticism: If your brand has a negative image, change it. If your brand is forgotten, don’t distort the memory. Not sure if either of these brands needed to take this drastic measure. 


  • Earlier this week: Gap The Gap, an ultra-iconic, ultra-basic brand of basic clothing, decided to redo its logo to look like ever other logo on the Internet. People hate it. The company tries to crowdsource a new logo. people complain about that too.
  • Today: MySpace Apparently looking to up the ante, MySpace takes a cue from AOL and redesigns their logo in such a way that it can use secondary art. Too bad they took out the word “space” and replaced it with a madlib. source